Post card marketing is a good alternative to bombarding your contacts with email. It is also a great way to reach thousands of potentially new customers without violating SPAM laws and best practices.
Post card marketing essential entails three steps:
1) making or renting a good mailing list,
2) designing a post card with an effective marketing message, and
3) tracking results.
Making or Renting a Good Mailing List
The decision of whether to make rent or make your own mailing list depends on your budget, time frame, future mailing needs and your market. If you want to target the dentists in your relatively small town, it is probably easiest to make your own list. When you make your own list, you own it and can use it over and over; most commercial mailing list providers only rent their list and charge more for multiple mailings. If at all possible, make your own list to avoid the cost of repeatedly renting a list.
Designing a Post Card with an Effective Marketing Message
Many post card designs tend to be over-written; that is, too much text. Keep the message simple and clear and try to avoid the pitfall of trying to go into depth about your products or services. Your goal is to compel the recipient to take the next step and call or visit your website. Think bullet lists and not paragraphs. A post card is unlikely to make the sale; it's goal is to get a large number of people to make contact with your company.
A "call to action" is essential. Give the reader a reason to contact you. Good calls to action include a limited time sale price or product giveaway. One way to add urgency to your call to action is to include a limited time offer or a limited availability offer. A good, compelling reason for the recipient to contact will raise your response rate dramatically.
The keys to post card marketing success include having a good mailing list, designing an effective post card and tracking results. Just as with any other form of marketing, post card marketing takes time and perseverance.
Post card marketing essential entails three steps:
1) making or renting a good mailing list,
2) designing a post card with an effective marketing message, and
3) tracking results.
Making or Renting a Good Mailing List
The decision of whether to make rent or make your own mailing list depends on your budget, time frame, future mailing needs and your market. If you want to target the dentists in your relatively small town, it is probably easiest to make your own list. When you make your own list, you own it and can use it over and over; most commercial mailing list providers only rent their list and charge more for multiple mailings. If at all possible, make your own list to avoid the cost of repeatedly renting a list.
Designing a Post Card with an Effective Marketing Message
Many post card designs tend to be over-written; that is, too much text. Keep the message simple and clear and try to avoid the pitfall of trying to go into depth about your products or services. Your goal is to compel the recipient to take the next step and call or visit your website. Think bullet lists and not paragraphs. A post card is unlikely to make the sale; it's goal is to get a large number of people to make contact with your company.
A "call to action" is essential. Give the reader a reason to contact you. Good calls to action include a limited time sale price or product giveaway. One way to add urgency to your call to action is to include a limited time offer or a limited availability offer. A good, compelling reason for the recipient to contact will raise your response rate dramatically.
The keys to post card marketing success include having a good mailing list, designing an effective post card and tracking results. Just as with any other form of marketing, post card marketing takes time and perseverance.
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